IP Enrichment¶
Overview¶
Rose uses enrichment sources to identify which companies are visiting your website. This data is used to personalize conversations, qualify leads, and provide company context to your sales team.
Snitcher works automatically — no setup required.
How It Works¶
When a visitor loads your website with the Rose widget, Rose attempts to identify the visitor's company using these sources.
Available Sources¶
Snitcher¶
Setup: Automatic
Snitcher identifies companies visiting your website using session-based tracking. Rose looks up each visit separately, so a company found on one visit does not identify the visitor on the next one. The company stays on the visitor's record in your reports.
Clearbit¶
Setup: Requires your own Clearbit installation
Clearbit (now part of HubSpot Breeze) provides visitor identification via a JavaScript snippet on your website. If you have Clearbit installed, Rose will automatically detect and use the enrichment data it provides.
To use Clearbit with Rose:
- Install the Clearbit Reveal snippet on your website (follow Clearbit's documentation)
- Rose will automatically detect the
window.revealdata and use it for visitor identification
Note
Clearbit requires a separate subscription. Rose does not provide Clearbit access — it only uses the data if you already have it installed.
What Data Is Enriched¶
| Field | Description |
|---|---|
| Company name | The identified company |
| Domain | Company's primary domain |
| Sector | Industry sector |
| Sub-sector | More specific industry classification |
| Description | Brief company description |
| Confidence | How confident the match is (high/medium/low) |
Privacy¶
- IP addresses are hashed (SHA-256) before storage
- No IP address, raw or hashed, is stored for a visitor Snitcher identified
- Enrichment data from Clearbit is cached to minimize external API calls
- No personally identifiable information (PII) is stored from IP enrichment
- All data is scoped to your tenant