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IP Enrichment

Overview

Rose uses multiple IP enrichment sources to identify which companies are visiting your website. This data is used to personalize conversations, qualify leads, and provide company context to your sales team.

Most enrichment sources work automatically — no setup required.

How It Works

When a visitor loads your website with the Rose widget, Rose attempts to identify the visitor's company using multiple enrichment sources.

Available Sources

RB2B

Setup: Automatic

RB2B provides IP-to-company identification with confidence scoring. Rose uses RB2B to match visitor IP addresses to company profiles.

Snitcher

Setup: Automatic

Snitcher identifies companies visiting your website using session-based tracking. Rose automatically uses Snitcher for company identification.

Enrich.so

Setup: Automatic

Enrich.so provides server-side IP enrichment as a fallback. It also supplements other sources with additional company metadata like sector and description.

Clearbit

Setup: Requires your own Clearbit installation

Clearbit (now part of HubSpot Breeze) provides visitor identification via a JavaScript snippet on your website. If you have Clearbit installed, Rose will automatically detect and use the enrichment data it provides.

To use Clearbit with Rose:

  1. Install the Clearbit Reveal snippet on your website (follow Clearbit's documentation)
  2. Rose will automatically detect the window.reveal data and use it for visitor identification

Note

Clearbit requires a separate subscription. Rose does not provide Clearbit access — it only uses the data if you already have it installed.

What Data Is Enriched

Field Description
Company name The identified company
Domain Company's primary domain
Sector Industry sector
Sub-sector More specific industry classification
Description Brief company description
Confidence How confident the match is (high/medium/low)

Privacy

  • IP addresses are hashed (SHA-256) before storage
  • Enrichment data is cached to minimize external API calls
  • No personally identifiable information (PII) is stored from IP enrichment
  • All data is scoped to your tenant